
Welcome to my portfolio. I’m Linda, a London-based freelance
journalist, copywriter, editor, web designer and National Geographic and Lonely Planet guidebook author – working with leading global brands and publications. My professional experience spans more than ten years across different industries, including travel, finance technology and consulting.

I’m a former Editor at Culture Trip, and as a freelancer, I’ve worked with some of the most respected brands in the world, including Boston Consulting Group, The Independent, National Geographic, Eurostar and American Express, to name a few.

Throughout my career, I’ve worked as a Commissioning Editor, Digital Content Production Executive, Managing Editor, Project Manager and Senior Copywriter at global brands. I’ve, alongside four other journalists, written Lonely Planet’s latest ‘Experience London travel Guide, highlighting the beauty and offerings of London neighbourhoods. My writing has also allowed me to contribute to the latest National Geographic book, due to be released later this year. As a result, I know the importance of continuously creating exceptional work at all times.
Juggling multiple balls comes naturally to me, having managed teams in different time zones and worked on several projects at once. As a freelancer, no week is the same; I’ve spent my days building and translating pages for Eurostar, editing written content for American Express, and writing articles for Travel + Leisure, Culture Trip and the Independent. I’ve also created landing pages, blog posts and B2B copy for Boston Consulting Group and press releases for Waywith. In addition, I handle SEO optimisation for Vacay Stories, a London-based travel and lifestyle publication.
Additionally, I’m responsible for the design of multiple websites, having built and customised each site to meet the needs of my clients.
If you have a project you’d like to discuss, please don’t hesitate to get in touch. I’d love to sit down and discuss how we can work together to create beautiful work.