Hi, thanks for stopping by!
I’m a journalist, copywriter, editor, social media manager and author with over a decade of experience in digital storytelling, lifestyle journalism, and brand content.
You’re probably wondering what I’m all about. Well, after leaving my hometown of Stockholm, I swapped Sweden for the United States, moving to sunny Los Angeles to pursue my education. After nearly three years and earning a degree in Journalism, I relocated to London – the city I’ve called home for over a decade – to finalise my plans and earn my Bachelor of Arts degree in Journalism & Media.
Throughout my career, I’ve held multiple titles and worked as a commissioning editor, digital content production executive, managing editor, and senior copywriter for global brands. I’ve also had the pleasure of working on book projects. Alongside four other handpicked journalists, I wrote Lonely Planet’s Experience London Travel Guide, highlighting the beauty and offerings of London neighbourhoods. I also contributed to The Traveler’s Atlas of the World, the latest book from National Geographic.
While I started my career in print media, covering local news around Los Angeles, much of my work is digital. Through my passion for travel, I ventured into the travel industry, landing a job as a Commissioning Editor and later Branded Content Editor at Culture Trip. My expertise has since allowed me to eat my way through the streets of Mexico, zipline in Jamaica, and interview sommeliers while learning about century-old vineyards in Italy. As a result, I’ve collaborated with companies such as the Jamaica Tourism Board, the Norwegian Tourism Board, IcelandAir, and British Airways.
My work spans beyond travel, extending into finance, consulting, insurance and tech. From my desk in London, I create landing pages, write blog posts, edit in-house B2B copy, and conduct interviews with C-suite executives. I produce compelling, conversion-focused marketing copy across the funnel, including email, paid ads, landing pages, and banners, boosting click-through and conversion rates in weekly campaigns. and write email marketing materials. I’ve produced content for Boston Consulting Group, overseen the production of 100+ landing pages for Eurostar, and written digital travel material for Travel + Leisure, Culture Trip, and London & Partners.
As Content & Social Media Manager, I shape and execute Vacay Stories’ content strategy using performance insights to grow the company’s presence across social platforms.
To find out more about my work experience, visit my LinkedIn profile.